Total Leads
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HIGH Readiness
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MEDIUM Readiness
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LOW Readiness
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Outreach Ready
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What is HLS Readiness?
[ + EXPAND ]
HLS (High-Level Story) Readiness scores how likely a prospect is to respond to a financial risk conversation instead of a technical features pitch. A HIGH score means they already speak the language ThreatCaptain is built on. A LOW score means they need education first.
HIGH READINESS
This MSP already frames cybersecurity in financial and business terms — breach costs, regulatory liability, insurance exposure, or risk quantification.
→ "How much would a breach cost you?"→ "FTC Safeguards compliance fines"→ "Cyber insurance requirements"→ Serves banks, legal, healthcare
MEDIUM READINESS
This MSP mentions risk or compliance but doesn't translate it into financial terms. Often one conversation away from getting it.
→ "Reduce IT risk"→ "Business continuity planning"→ "Compliance services"→ "Protect sensitive data"
LOW READINESS
This MSP leads with technical features and tool names. Valid prospect but needs a reframe before a ThreatCaptain conversation will land.
→ "24/7 monitoring & alerting"→ "SentinelOne + ConnectWise"→ "5-minute response time"→ "Managed IT support"
Recommended Outreach Strategy by Tier
HIGH
Contact first. Lead with a financial impact stat specific to their vertical. Peer-to-peer conversation, not vendor pitch.
MEDIUM
Contact second wave. Bridge their language to financial risk. Plant the seed before pitching the platform.
LOW
Route to nurture. Drip sequence with education before any product mention. Revisit in 60–90 days.
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